Design Typography

LEGIBILITY is key!

Serif v. Sans Serif

• Serif: little tails on ends of letters
• Serif - easier to read when little (10-12 pt)

Fonts

• too many spoil the design - use about 3 distinctly different fonts
• don't use fonts that are too similar - hard to tell emphasis (needs contrast)
• all caps = shouting, hard to read - use upper and lower case
• unless part of design

Paragraph Alighnment

• left, center, right
• newspapers - rags alligned, pushes letters out to edges
• center, right = hard to read, a little ok
• keep mostly to left

Emphasis

• italics, bold, size, color
• last resort - typestyle change
• avoid streaching/distorting type - ruins integrity 
• use shift key + scale

Balance

• symetrical or asymetrical - percieved

Miscelenious

• Headlines - Sans serif fonts
• Body/Content - Serif
• Don't write smaller than 6 pt font